Managing Nonprofit Brands with Integrity, Democracy, and Affinity
by
Nathalie Laidler-Kylander, Julia Shepard Stenzel
Language: English
Release Date: November 8, 2013
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on...