Retailing category: 264 books

Retail businesses, already feeling the pinch, are facing further pressure with the Governments introduction of the Carbon Tax, that is due to come into effect on July 1, 2012. This tax may be the last straw for many, who are trying to come to terms with the additional costs they will have to absorb when...

Determinar las necesidades de compra y reposición de productos de pequeños comercios, a partir de distintos escenarios de previsión de ventas, tendencias, capacidad del punto de venta, rotación, stock disponible y coste de distintos tipos de productos. Aplicar técnicas de compra en la selección...

If you are looking for a clearly defined and explained set of retail KPIs, this is the guide for you. Each KPI entry includes a full description, worked example, formula and typical data sources. Many of the definitions for more complex KPIs also include advice for dealing with common problems and...

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting...

The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting started in your own retail business in the minimum amount of time. This manual delivers...

Attending your first craft fair can be an exciting but terrifying time. I have been attending markets since I was a little girl and this is a collection of 39 of the best pieces of advice I have for new craft fair stall holders.

If you are a retailer that wants to take your business to the next level, you need quick answers that you can put in place today. You need to read this book if: your store has hit a plateau that you cant seem to overcome; your marketing dollars arent getting the job done; your store gets many...

In this book, Laird traces the bargain – that touchstone of American culture – from its humble dollar-store origins to its recent role as global juggernaut. Along the way, he discovers that much of today's collapsing consumer economy is dangerously dependant upon unsustainable labor, transport,...

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and...

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible,...

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences!...

A través de sus escaparates es como los comercios acceden a sus clientes. Es más, un buen escaparate puede llevar a un aumento en las ventas. Por ello, es fundamental conocer a fondo no sólo las funciones y objetivos que puede tener un escaparate, sino también los efectos psicológicos que producen...

The Reid Method – A Blueprint for Achieving Sales Mastery Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product...

Over 1900 estimates of camera lenses products from 124 brands. The book has been doing research estimates in Italy, Europe and America. The evaluation has provided a range between a minimum and a maximum. The book, along with Cameras estimates 1900-2000, is a good reference point for the antiques...