Strategies for Success in Retail (Collection)

Business & Finance, Marketing & Sales, Retailing
Cover of the book Strategies for Success in Retail (Collection) by Jagmohan John Raju, Herb Sorensen, Rick DeHerder, Dick Blatt, Z. Zhang, Pearson Education
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Author: Jagmohan John Raju, Herb Sorensen, Rick DeHerder, Dick Blatt, Z. Zhang ISBN: 9780132696517
Publisher: Pearson Education Publication: January 4, 2011
Imprint: FT Press Language: English
Author: Jagmohan John Raju, Herb Sorensen, Rick DeHerder, Dick Blatt, Z. Zhang
ISBN: 9780132696517
Publisher: Pearson Education
Publication: January 4, 2011
Imprint: FT Press
Language: English

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits

 

Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits!

 

From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits

 

Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits!

 

From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt

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