Z Zhang: 8 books

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad,...

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences!...

The Tao Te Ching is one of the more popularly translated texts of all historical Chinese writings. Despite the many efforts that have gone into studying and translating Lao Tzus works, it is still remains very difficult to understand, even to native readers. Therefore, only those who fully comprehend...

Introduction to Renewable Energy Manufacturing Weilong Cong, Meng Zhang, Xiaoxu Song, Bradley Kramer, Timothy Deines, Z.J. Pei, Jahangir Emrani, Zhichao Li, Joe Stuart, and Wangping Sun; Edited by Meng Zhang

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.   On October 9, 2007, the English alternative rock...

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   When “pay as you wish” pricing makes sense--and how to make it work for you.   Typically, a seller turns to “pay as you wish” pricing because he...

This book covers the latest progress in the field of transparent ceramics, emphasizing their processing as well as solid-state lasers. It consists of 10 chapters covering the synthesis, characterization and compaction, fundamentals of sintering, densification of transparent ceramics by different methods...

In this book, the authors first address the research issues by providing a motivating scenario, followed by the exploration of the principles and techniques of the challenging topics. Then they solve the raised research issues by developing a series of methodologies. More specifically, the authors...