Alex Frankel: 2 books
Wordcraft
The Art of Turning Little Words into Big Business
Language: English
Release Date: April 20, 2004
"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words...
Punching In
On the Frontlines of the New Brand Cultu
Language: English
Release Date: March 17, 2009
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management...