Punching In
On the Frontlines of the New Brand Cultu
Nonfiction, Social & Cultural Studies, Social Science, Business & Finance
| Author: | Alex Frankel | ISBN: | 9780061750564 |
| Publisher: | HarperCollins e-books | Publication: | March 17, 2009 |
| Imprint: | HarperCollins e-books | Language: | English |
| Author: | Alex Frankel |
| ISBN: | 9780061750564 |
| Publisher: | HarperCollins e-books |
| Publication: | March 17, 2009 |
| Imprint: | HarperCollins e-books |
| Language: | English |
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
