Axel Liebetrau: 1 book
Customer Value Generation in Banking
The Zurich Model of Customer-Centricity
Language: English
Release Date: July 17, 2015
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment...
