Customer Value Generation in Banking
The Zurich Model of Customer-Centricity
Business & Finance, Finance & Investing, Finance, Business Reference
| Author: | Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau | ISBN: | 9783319199382 |
| Publisher: | Springer International Publishing | Publication: | July 17, 2015 |
| Imprint: | Springer | Language: | English |
| Author: | Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau |
| ISBN: | 9783319199382 |
| Publisher: | Springer International Publishing |
| Publication: | July 17, 2015 |
| Imprint: | Springer |
| Language: | English |
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
