Brian Horn: 3 books

Motivated by a concern about the effects of religion, on individuals as well as on society as a whole, the author takes a rational and wide-ranging look at religious beliefs, behavior, and institutions. Whatever your current religious inclinations, you’ll find insightful and interesting viewpoints...

What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing. Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on...

This report presents the results of a conference of 38 national experts in nutrition and public health who met to develop performance standards that could guide restaurants toward facilitating healthier choices among consumers and that local communities or states could use as a model for developing and implementing either voluntary or mandatory certification programs.