Byron B Renz: 1 book
Our Own Worst Enemy as Protector of Ourselves
Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process
Language: English
Release Date: February 23, 2010
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings,...
