Our Own Worst Enemy as Protector of Ourselves

Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process

Nonfiction, Reference & Language, Language Arts, Communication, Journalism, Social & Cultural Studies, Social Science
Cover of the book Our Own Worst Enemy as Protector of Ourselves by Byron B. Renz, UPA
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Byron B. Renz ISBN: 9780761847052
Publisher: UPA Publication: February 23, 2010
Imprint: UPA Language: English
Author: Byron B. Renz
ISBN: 9780761847052
Publisher: UPA
Publication: February 23, 2010
Imprint: UPA
Language: English

Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.

More books from UPA

Cover of the book The Inside Man by Byron B. Renz
Cover of the book Job, Jonah, and the Unconscious by Byron B. Renz
Cover of the book Stephen Larigaudelle Dubuisson, S.J. (1786–1864) and the Reform of the American Jesuits by Byron B. Renz
Cover of the book Emotions and Spirituality in Religions and Spiritual Movements by Byron B. Renz
Cover of the book The Fundamental Problems of Western Metaphysics by Byron B. Renz
Cover of the book Jonathan Edwards on Justification by Byron B. Renz
Cover of the book Television's Imageable Influences by Byron B. Renz
Cover of the book The German Jews in America by Byron B. Renz
Cover of the book Passive Addiction or Why We Hate Work by Byron B. Renz
Cover of the book The World's Fearlessness Teachings by Byron B. Renz
Cover of the book The Educational Philosophy of Elijah Muhammad by Byron B. Renz
Cover of the book Marching as to War by Byron B. Renz
Cover of the book Toward a More Amicable Asia-Pacific Region by Byron B. Renz
Cover of the book From the Shtetl to the Lecture Hall by Byron B. Renz
Cover of the book Group Dynamics by Byron B. Renz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy