Transforming Morning Television
by
Cathleen M. Londino
Language: English
Release Date: November 15, 2016
In the early 1950s, when television networks did not broadcast regular programming before 11 a.m., radio and newspapers were the most popular and reliable ways for Americans to get their morning news. Then, Sylvester (Pat) Weaver, vice president of programming at NBC, pitched a bold new concept to...