The Today Show

Transforming Morning Television

Nonfiction, Entertainment, Performing Arts, Television, History & Criticism
Cover of the book The Today Show by Cathleen M. Londino, Rowman & Littlefield Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cathleen M. Londino ISBN: 9781442269934
Publisher: Rowman & Littlefield Publishers Publication: November 15, 2016
Imprint: Rowman & Littlefield Publishers Language: English
Author: Cathleen M. Londino
ISBN: 9781442269934
Publisher: Rowman & Littlefield Publishers
Publication: November 15, 2016
Imprint: Rowman & Littlefield Publishers
Language: English

In the early 1950s, when television networks did not broadcast regular programming before 11 a.m., radio and newspapers were the most popular and reliable ways for Americans to get their morning news. Then, Sylvester (Pat) Weaver, vice president of programming at NBC, pitched a bold new concept to the network: a two-hour early morning news show that would run Monday through Friday starting at 7 a.m. By developing Today, Weaver filled a programming void before viewers even realized there was one—and revolutionized the viewing habits of millions.

In The Today Show*: Transforming Morning Television*,Cathleen M. Londino provides an entertaining and informative look at the first twenty-five years of NBC’s innovative program, from 1952 through 1977. Focusing on Today’s broadcast history, the personalities instrumental to the show’s success, and the show’s contributions to the entertainment industry, this account illustrates how the evolution of Today closely paralleled the development of the broadcast industry and rise of the major networks. In addition to chronicling the show’s history, the author profiles some of the key players both behind and in front of the camera, including Dave Garroway, Barbara Walters, Tom Brokaw, and Jane Pauley.

The vision of morning news developed by Weaver more than sixty years ago endured far beyond his wildest expectation, establishing a model that would eventually be adopted not only by competing networks but also by television programmers around the globe. The Today Show*: Transforming Morning Television* is a fascinating account of theunprecedented success of this influential program and will appeal to anyone interested in television history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the early 1950s, when television networks did not broadcast regular programming before 11 a.m., radio and newspapers were the most popular and reliable ways for Americans to get their morning news. Then, Sylvester (Pat) Weaver, vice president of programming at NBC, pitched a bold new concept to the network: a two-hour early morning news show that would run Monday through Friday starting at 7 a.m. By developing Today, Weaver filled a programming void before viewers even realized there was one—and revolutionized the viewing habits of millions.

In The Today Show*: Transforming Morning Television*,Cathleen M. Londino provides an entertaining and informative look at the first twenty-five years of NBC’s innovative program, from 1952 through 1977. Focusing on Today’s broadcast history, the personalities instrumental to the show’s success, and the show’s contributions to the entertainment industry, this account illustrates how the evolution of Today closely paralleled the development of the broadcast industry and rise of the major networks. In addition to chronicling the show’s history, the author profiles some of the key players both behind and in front of the camera, including Dave Garroway, Barbara Walters, Tom Brokaw, and Jane Pauley.

The vision of morning news developed by Weaver more than sixty years ago endured far beyond his wildest expectation, establishing a model that would eventually be adopted not only by competing networks but also by television programmers around the globe. The Today Show*: Transforming Morning Television* is a fascinating account of theunprecedented success of this influential program and will appeal to anyone interested in television history.

More books from Rowman & Littlefield Publishers

Cover of the book Blessed Connections by Cathleen M. Londino
Cover of the book At the Dawn of the Cold War by Cathleen M. Londino
Cover of the book Entertaining Politics by Cathleen M. Londino
Cover of the book Historical Dictionary of Estonia by Cathleen M. Londino
Cover of the book Excessive Use of Force by Cathleen M. Londino
Cover of the book Wild Curiosity by Cathleen M. Londino
Cover of the book Playing Ourselves by Cathleen M. Londino
Cover of the book Coming for to Carry Me Home by Cathleen M. Londino
Cover of the book Death and Personal Survival by Cathleen M. Londino
Cover of the book Massaging the Mindset by Cathleen M. Londino
Cover of the book School Shooters by Cathleen M. Londino
Cover of the book Encyclopedia of the Ancient Maya by Cathleen M. Londino
Cover of the book The HM Learning and Study Skills Program by Cathleen M. Londino
Cover of the book The Politics of Punk by Cathleen M. Londino
Cover of the book Using Art to Teach Writing Traits by Cathleen M. Londino
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy