Claude C Hopkins: 8 books

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la réclame en un outil essentiel au commerce. Vénéré par tous les grands publicitaires, dont David Ogilvy, Claude C. Hopkins est considéré comme le père du copywriting moderne. Ses techniques...

Scientific Advertising by Claude C. Hopkins Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today. 

Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. "The Psychology of Advertising" by Walter D. Scott...

My Life in Advertisng: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And...

To make and invest money, one must understand how the financial systems work. These eight landmark books will give you that understanding and help you on your way to success and prosperity. These books have stood the test of time. Their authors have a deep understanding of the subject matter. Here...

«Nul ne devrait avoir le droit de faire quoi que ce soit dans la publicité avant d’avoir lu ce livre au moins sept fois. Il m’a véritablement changé la vie.» David Ogilvy Un ouvrage classique sur la publicité. En fait un des ouvrages les plus importants sur la publicité. Pourquoi...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is...

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.