D W Small: 2 books

Book cover of Selling The Cow

Selling The Cow

strategic principles for selling technology

by D.W. Small
Language: English
Release Date: October 1, 2016

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Bean Stalk as the archetype for leading edge development projects. This...
Book cover of The Patent Guide

The Patent Guide

How You Can Protect and Profit from Patents (Second Edition)

by Carl W. Battle, Andrea D. Small
Language: English
Release Date: April 10, 2018

"Recommended." —Library Journal Coming up with a million-dollar idea is only the first step in what might seem like a long and difficult process. In The Patent Guide, Second Edition, experienced patent attorneys Carl W. Battle and Andrea D. Small deliver basic and comprehensive advice that is easy...
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