Selling The Cow

strategic principles for selling technology

Nonfiction, Computers, Advanced Computing, Information Technology, Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Selling The Cow by D.W. Small, SpringSociety Publishing
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Author: D.W. Small ISBN: 9780988038356
Publisher: SpringSociety Publishing Publication: October 1, 2016
Imprint: SpringSociety Publishing Language: English
Author: D.W. Small
ISBN: 9780988038356
Publisher: SpringSociety Publishing
Publication: October 1, 2016
Imprint: SpringSociety Publishing
Language: English

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Bean Stalk as the archetype for leading edge development projects.

This book takes time to identify some of the illustrative concepts concerning this parable in an exploratory manner. Such as the demanding mothers need for food as the primary stakeholder, this book details the transcendent decision which this young inexperienced man makes to sell the cow based on current market factors which he observes firsthand.

Making metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling The Cow uses a novel concept to introduce the need for strategic thinking in organizations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Bean Stalk as the archetype for leading edge development projects.

This book takes time to identify some of the illustrative concepts concerning this parable in an exploratory manner. Such as the demanding mothers need for food as the primary stakeholder, this book details the transcendent decision which this young inexperienced man makes to sell the cow based on current market factors which he observes firsthand.

Making metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling The Cow uses a novel concept to introduce the need for strategic thinking in organizations.

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