The Importance of National and Corporate Culture on International Management

Business & Finance, Management & Leadership, Management
Cover of the book The Importance of National and Corporate Culture on International Management by Eva Schruff, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eva Schruff ISBN: 9783656965633
Publisher: GRIN Verlag Publication: May 21, 2015
Imprint: GRIN Verlag Language: English
Author: Eva Schruff
ISBN: 9783656965633
Publisher: GRIN Verlag
Publication: May 21, 2015
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, course: Work Business and Society, language: English, abstract: This term paper explores the effect of culture on international business. In order to do so, it first evaluates the influence of national culture and then the influence of corporate culture on international management. In the end it presents and analyzes a new framework which argues that these two types of culture interrelate and that both shape international management practices. In 2010 Wal-Mart Inc. has been the world's top retailer with revenues of US$ mil 405,046. However, they have never managed to establish Wal-Mart Germany since they have entered the market in late 1997. They left the market with huge losses in 2006. 'In Germany, analysts say, Wal-Mart never got traction in a market characterized by unrelenting price competition, well-established discounters and the cultural resistance of German shoppers to hypermarkets, which sell fresh vegetables a few aisles away from lawn mowers.'

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, course: Work Business and Society, language: English, abstract: This term paper explores the effect of culture on international business. In order to do so, it first evaluates the influence of national culture and then the influence of corporate culture on international management. In the end it presents and analyzes a new framework which argues that these two types of culture interrelate and that both shape international management practices. In 2010 Wal-Mart Inc. has been the world's top retailer with revenues of US$ mil 405,046. However, they have never managed to establish Wal-Mart Germany since they have entered the market in late 1997. They left the market with huge losses in 2006. 'In Germany, analysts say, Wal-Mart never got traction in a market characterized by unrelenting price competition, well-established discounters and the cultural resistance of German shoppers to hypermarkets, which sell fresh vegetables a few aisles away from lawn mowers.'

More books from GRIN Verlag

Cover of the book Das Sonne-und-Mond-Gleichnis: Über das Verhältnis zwischen Papst und Kaiser im Mittelalter by Eva Schruff
Cover of the book Grundlagen zur Finanzierung eines Events und die Möglichkeit des Eventsponsorings by Eva Schruff
Cover of the book Systemwechsel in Südeuropa. Portugal und Spanien im Vergleich by Eva Schruff
Cover of the book Untersuchungen zum Einfluss gezielt nicht geradlinig eingebrachter Faserverstärkungen auf die mechanischen Eigenschaften einer nachgiebigen Polymermatrix by Eva Schruff
Cover of the book Bisherige (Nicht-)Besteuerung privater Veräußerungsgewinne, geplante Änderungen und Auswirkungen der Abgeltungssteuer by Eva Schruff
Cover of the book Im Rausch der Gefahr by Eva Schruff
Cover of the book Die selektive Wahrnehmung im Rahmen der Verhaltenspsychologie by Eva Schruff
Cover of the book Sprachdiagnostik bei Kindern und Jugendlichen mit Migrationsgeschichte by Eva Schruff
Cover of the book Flexionsendungen vs. Präpositionen by Eva Schruff
Cover of the book Fernsehnachrichten im Unterhaltungszeitalter by Eva Schruff
Cover of the book Systematisches Risiko im Interbanken-Zahlungsverkehr: Theoretische Analyse und wirtschaftspolitische Implikationen by Eva Schruff
Cover of the book Humor der Klasse by Eva Schruff
Cover of the book Entwicklungen im preußischen Schulwesen im ersten Drittel des 19. Jahrhunderts - die Schulreformen und ihre gesellschaftlichen Auswirkungen by Eva Schruff
Cover of the book Kann 'Service made in Germany' exportiert werden? by Eva Schruff
Cover of the book Formen der Betroffenenbeteiligung in der Kinder- und Jugendhilfe by Eva Schruff
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy