Jagmohan Raju: 5 books

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad,...

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.   On October 9, 2007, the English alternative rock...

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   When “pay as you wish” pricing makes sense--and how to make it work for you.   Typically, a seller turns to “pay as you wish” pricing because he...

Repleto de ilustrativos ejemplos, los lectores descubrirán restaurantes en los que los clientes fijan el precio, averiguarán cómo Google y otras empresas de alta tecnología emplean estrategias de precios para reformular sectores enteros y conocerán cómo los ejecutivos chinos declaran y luchan...

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences!...