Jeff Mcpherson: 1 book
Honor System Marketing
Discovering Honesty, Trust and Profit Amongst the Goodness of People
Language: English
Release Date: May 1, 2011
A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make...
