Keith Butterick: 2 books
Introducing Public Relations
Theory and Practice
Language: English
Release Date: February 3, 2011
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the...
Complacency and Collusion
A Critical Introduction to Business and Financial Journalism
Language: English
Release Date: October 20, 2015
The growing passivity and changing bias of Western journalists is widely acknowledged. Journalism is increasingly hollowed out by writers who are no longer gathering news but rather churning out unsourced information, PR texts and snippets found online. Behind this dubious practice is an increasingly...