Introducing Public Relations

Theory and Practice

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Introducing Public Relations by Keith Butterick, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Keith Butterick ISBN: 9781446243282
Publisher: SAGE Publications Publication: February 3, 2011
Imprint: SAGE Publications Ltd Language: English
Author: Keith Butterick
ISBN: 9781446243282
Publisher: SAGE Publications
Publication: February 3, 2011
Imprint: SAGE Publications Ltd
Language: English

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.

With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:

  • Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why
  • Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR
  • Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals
  • Helps easy revision with exercises, summaries and checklist.

Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.

With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:

Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

More books from SAGE Publications

Cover of the book Quick and Easy Ways to Connect With Students and Their Parents, Grades K-8 by Keith Butterick
Cover of the book Therapy with Children by Keith Butterick
Cover of the book Counselling and Supporting Children in Distress by Keith Butterick
Cover of the book Passing the Principal TExES Exam by Keith Butterick
Cover of the book Key Concepts in Learning Disabilities by Keith Butterick
Cover of the book The Psychology of Attitudes and Attitude Change by Keith Butterick
Cover of the book Experiencing Corrections by Keith Butterick
Cover of the book Managing Local Government by Keith Butterick
Cover of the book Documentary Research in the Social Sciences by Keith Butterick
Cover of the book Financial Engineering for Low-Income Households by Keith Butterick
Cover of the book The SAGE Handbook of Counselling and Psychotherapy by Keith Butterick
Cover of the book Best Practices for Teacher Leadership by Keith Butterick
Cover of the book Understanding Person-Centred Counselling by Keith Butterick
Cover of the book Assessment 3.0 by Keith Butterick
Cover of the book Developing a Mixed Methods Proposal by Keith Butterick
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy