Mahdi Niknejhad Moghadam: 1 book

Book cover of Building Brand Identity in the Age of Social Media

Building Brand Identity in the Age of Social Media

Emerging Research and Opportunities

by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Language: English
Release Date: January 12, 2018

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age...
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