Building Brand Identity in the Age of Social Media

Emerging Research and Opportunities

Nonfiction, Computers, Internet, Business & Finance, Marketing & Sales
Cover of the book Building Brand Identity in the Age of Social Media by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi, IGI Global
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Author: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi ISBN: 9781522551454
Publisher: IGI Global Publication: January 12, 2018
Imprint: Business Science Reference Language: English
Author: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
ISBN: 9781522551454
Publisher: IGI Global
Publication: January 12, 2018
Imprint: Business Science Reference
Language: English

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

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