Payne: 828 books

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship...

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach...

Across the developed world, most of us who work now earn our living in the service sector. However, the issue of what kind of service economy is sustainable and desirable, both in economic and social terms, is rarely debated. This book argues that this needs to change. National governments have emphasised...

You want more out of life. You want your work to make a difference. Despite your accomplishments, you feel there is something moremore joy, more love, more importance, more satisfactionthat eludes you. Yet youve been successful and invested time and energy in improving yourself and your relationships....

Will this book do YOU any good? Frankly? YES. Bootcamp for Business will inspire you. It will blah, blah, blah. How many times have you read promises like that on the back of a book? OK, so this is where the rubber hits the road... How about... This book, should you CHOOSE to...

First-level management…it’s where the most critical leadership needs must be met! Now more than ever, leadership is the determining factor in successful organizations. Building and sustaining a competitive advantage requires leadership at all levels, not just the top. First-level supervisors are...

From the author of the groundbreaking book “Bound by the debt demon” comes the highly anticipated follow up, “No Longer Bound.” “No Longer Bound” is a metaphorical display as to how obstacles interfere with our success, dreams and life’s purpose. Many people know and understand that problems...

This book is aimed at all those individuals with facilities management (FM) responsibilities who are trying to get to grips with the wide and demanding range of practical issues which they currently face. Contents include: the FM scene - an introduction (the range and complexity of the facilities portfolio...

The Long Battle for Global Governance charts the manner in which largely excluded countries, variously described as ‘ex-colonial’, ‘underdeveloped’, ‘developing’, ‘Third World’ and lately ‘emerging’, have challenged their relationship with the dominant centres of power and major...

Hands-on troubleshooting methods on the most recent release of SQL Server The 2012 release of SQL Server is the most significant one since 2005 and introduces an abundance of new features. This critical book provides in-depth coverage of best practices for troubleshooting performance problems...

Despite recent political movements to establish democratic rule in Latin American countries, much of the region still suffers from pervasive violence. From vigilantism, to human rights violations, to police corruption, violence persists. It is perpetrated by state-sanctioned armies, guerillas, gangs,...

Discover the artist within and create beautiful stained glass Beautiful stained glass isn't reserved solely for church windows-it can be used to create intricate patterns in home windows, decorate cabinet doors, patio doors, ceilings, skylights, mirrors, lighting fixtures, garden decorations,...

These days it seems everyone has a youth sports horror story—whether it’s about a tyrant coach obsessed with his team record that only plays the best kids on the team, or a parent who publicly berates his kid for not making a goal. But should it really only be all about winning? What about having...

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings...