Philip: 4665 books

With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our country’s great economic model, with good reason. Capitalism--spanning a spectrum from laissez faire to authoritarian--shapes the market economies...

★《人類大歷史》作者哈拉瑞　推薦 ★《經濟學人》《金融時報》《紐約時報》《出版人週刊》 一致好評 世界愈來愈複雜，人類卻未正視自己的無知。 如何才能避免自以為是， 進而提高我們的決策準確率，獲得更好的結果？ 這是一本精準有趣的人類智慧使用手冊， 將帶你從認知科學的全新角度去了解人的思考和心智， 為生活、理財和未來，做出最佳選擇！ 其實我們沒有自己想得那麼聰明，但並不表示我們不能生活得更好。 懂得在知識上謙卑、認清理解的侷限， 然後將他人的智慧占為己用，我們就能為每件事做出正確的選擇。 在社交媒體盛行、假新聞層出不窮的時代，人們搞不清楚自己不懂哪些事，對自身的無知渾然不覺，許多評論和錯誤觀念才會難以改變，本書正是要探討這種「知識的假象」。 人類之所以能主宰地球，是因為無與倫比的群體思考能力，正因為智慧存在於眾人之中，不屬於任何個人，因此我們可以在集思廣益之下修正弱點和錯誤，運用知識共同體打造出異常強大的社會頭腦。當人類真正「知己所不知」，明白自己也是問題的一環，才能在需要時獲得協助，填補知識上的漏洞。無論是投資理財、感情觸礁、購買房產、人際關係等，我們可以擷取知識共同體的資源，克服與生俱來的限制，做出更聰明適切的決定。 【熱烈好評】 ◎本書所提出的觀點不僅能幫助我們思考公共事物，也可以應用到個人面向。讀起來峰迴路轉，讓我們看到人類的智能為何可以既淺薄又強大──端看你如何善用群體的智慧。——馮勃翰...

From the nineteenth-century textile mills of Lowell, Massachusetts, to the triumph of unions in the twentieth century and their waning influence today, the contest between labor and capital for the American bounty has shaped our national experience. In this stirring new history, Philip Dray...

A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience. When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled...

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST “The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow.”—Jason Zweig, The Wall Street Journal Everyone would benefit from seeing further into the future,...

Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides...

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national...

Sweeping in scope, as revealing of an era as it is of a company, Stagecoach is the epic story of Wells Fargo and the American West, by award-winning writer Philip L. Fradkin. The trail of Wells Fargo runs through nearly every imaginable landscape and icon of frontier folklore: the California Gold...

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable reading...

Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step...

El mito de los estudios de mercado, y las verdades sobre la psicología del comprador y su comportamiento. Philip Graves, uno de los líderes mundiales en el estudio del comportamiento del consumidor revela cómo las conclusiones de la mayoría de los estudios de mercado son poco confiables. Ya sea...

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...

A coauthor of the New York Times bestselling guide to Social Security Get What’s Yours authors an essential companion to explain Medicare, the nation’s other major benefit for older Americans. Learn how to maximize your health coverage and save money. Social Security provides the bulk of...

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions...