Rajagopal: 25 books

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing...

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption...

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring,...

Letters to Aries is a collection of pieces written as an ode to both the rash but ravishing ram of the Zodiac and the legendary god of war (Ares). It ties together experiences from a three month period to characterize love and heartbreak in a series of works that draw connections between the real and the ideal.

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Heavy ion collision experiments recreating the quark-gluon plasma that filled the microseconds-old universe have established that it is a nearly perfect liquid that flows with such minimal dissipation that it cannot be seen as made of particles. String theory provides a powerful toolbox for studying...

This book focuses on disorders of calcium channels and the use of drugs to treat calcium-related disorders and their associated toxicities. In particular, it discusses the role of various natural products and their attributes in preventing problems associated with calcium imbalances. In...

This text is the first of its kind to bring together both the thermomechanics and mathematical analysis of Reiner-Rivlin fluids and fluids of grades 2 and 3 in a single book. Each part of the book can be considered as being self-contained. The first part of the book is devoted to a description of...

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

The European social sciences tend to absorb criticism that has been passed on the European approach and re-label it as a part of what the critique opposes; criticism of European social sciences by “subaltern” social sciences, their “talking back”, has become a frequent line of reflection in...

This book provides up-to-date information on the development and progression of hepatocellular carcinoma (HCC) with a review of the cellular and molecular mechanisms involved in the disease process. Recent research in HCC has led to significant progress in our understanding of the cellular processes...