Shanto Iyengar: 2 books

Book cover of News That Matters

News That Matters

Television and American Opinion, Updated Edition

by Shanto Iyengar, Donald R. Kinder
Language: English
Release Date: October 15, 2010

Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts.  Their resulting book News That Matters, now hailed as a classic...
Book cover of Going Negative
by Shanto Iyengar, Stephen Ansolabehere
Language: English
Release Date: May 11, 2010

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
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