Going Negative

Nonfiction, Religion & Spirituality, Philosophy, Social & Cultural Studies, Political Science
Cover of the book Going Negative by Shanto Iyengar, Stephen Ansolabehere, Free Press
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Author: Shanto Iyengar, Stephen Ansolabehere ISBN: 9781439118757
Publisher: Free Press Publication: May 11, 2010
Imprint: Free Press Language: English
Author: Shanto Iyengar, Stephen Ansolabehere
ISBN: 9781439118757
Publisher: Free Press
Publication: May 11, 2010
Imprint: Free Press
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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