Susanne Royer: 1 book

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

by Susanne Royer
Language: English
Release Date: April 15, 2013

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering...

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