Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Strategic Management and Online Selling by Susanne Royer, Taylor and Francis
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Author: Susanne Royer ISBN: 9781134270446
Publisher: Taylor and Francis Publication: April 15, 2013
Imprint: Routledge Language: English
Author: Susanne Royer
ISBN: 9781134270446
Publisher: Taylor and Francis
Publication: April 15, 2013
Imprint: Routledge
Language: English

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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