Business Book Summaries imprint: 68 books

This work offers a summary of the book “IACOCCA: An Autobiography” by Lee Iacocca with William Novak.At the age of thirty-six, Lee Iacocca was the general manager of the biggest division in the world’s second largest company: Ford Motors. Later in his career, he took the Chrysler, which had 100,000...

This work offers a summary of the book “HOW TO BE A BILLIONAIRE: Proven Strategies From The Titans Of Wealth” by Martin Fridson.Billionaires make their money in different markets, but the methods and strategies are remarkably similar. Martin Fridson’s research has isolated these methods, and explains...

This work offers a summary of the book "BEHIND THE CLOUD: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company – and Revolutionized an Industry" by Marc Benioff.Marc Benioff founded Salesforce.com in 1999 and currently serves as chairman and CEO of that company. Salesforce.com...

This work offers a summary of the book "JACK: STRAIGHT FROM THE GUT: The Autobiography" by Jack Welch and John Byrne.Jack Welch joined General Electric in 1960. From 1981 to 2001, he served as chairman of the company and CEO. He takes the reader through his enormously successful career, identifying his...

This work offers a summary of the book “HOT, FLAT AND CROWDED: Why We Need a Green Revolution – and How It Can Renew America” by Thomas Friedman.Thomas Friedman believes we are at a crossroads of human civilization, which he characterizes in Hot, Flat and Crowded. We are at a nexus of global warming...

This work offers a summary of the book “INDISPENSABLE BY MONDAY: Learn the Profit-Producing Behaviors That Will Help Your Company . . . And Yourself” by Larry Myler.In today’s climate, it’s vital to make yourself indispensible at work. By making a big financial contribution to the company, and...

This work offers a summary of the book “HOW TO MASTER THE ART OF SELLING: The Best Book Ever Written on Selling & Salesmanship” by Tom HokinsSales Champions do not all have innate selling ability: they employ skills that can be easily understood, learnt and applied. All you need is this knowledge,...

This work offers a summary of the book HOW TO MAKE A FORTUNE ON THE INFORMATION SUPERHIGHWAY : Everyone’s Guerrilla Guide to Marketing on the Internet by LAURENCE CANTER and MARTHA SIEGEL Internet marketing is now essentially, as most successful businesses understand: the internet is where people spend...

This work offers a summary of the book “HOW TO BE A STAR AT WORK: Nine Breakthrough Strategies You Need To Succeed” by Robert Kelley.Many people believe that star employees are the product of external factors other cannot acquire. However, a ten year research study has shown that these factors actually...

This work offers a summary of the book "The Innovation Secrets of Steve Jobs" by Carmine Gallo. Carmine Gallo is a communication skills coach who works with CEOs and executives at leading companies including Intel, IBM, Chase, Nokia, The Home Depot, Bank of America and others. He is the founder of his...

This work offers a summary of the book “HOW NASA BUILDS TEAMS: Mission Critical Soft Skills for Scientists, Engineers, and Project Teams” by Charles J. Pellerin.Team building must take account of the personalities and expertise of the individual members. Scientists and technical experts often respond...

This work offers a summary of the book "A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century" by Scott Bedbury. Scott Bedbury is the CEO of Brandstream, a global brand development consulting practice. Before that, he was senior vice president of marketing at...

This work offers a summary of the book “INNOVATION: The Five Disciplines for Creating What Customers Want” by Curtis Carlson and William Wilmot.The starting point for innovation, Carlson and Wilmost believe, is not a new idea, it lies in successfully answering three questions: Who is your customer?...

This work offers a summary of the book “HOW GREAT DECISIONS GET MADE: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues” by Don Maruska.Dan Maruska suggests that often, businesses decisions are surrounded by fear: employees are scared to express an opinion and they feel threatened...