Business Science Reference imprint: 670 books

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Language: English
Release Date: November 30, 2012

Since knowledge systems and knowledge management programs are put in place to monitor workers in the performance of their jobs; knowledge is, therefore, an essential component in the achievement of goals and production of economic benefit of an organization. Dynamic Models for Knowledge-Driven Organizations...
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Language: English
Release Date: September 30, 2016

Operations management is a tool by which companies can effectively meet customers’ needs using the least amount of resources necessary. With the emergence of sensors and smart metering, big data is becoming an intrinsic part of modern operations management. Applied Big Data Analytics in Operations...
by Hans Ruediger Kaufmann, Agapi Manarioti
Language: English
Release Date: May 17, 2017

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference...

Graph Theory for Operations Research and Management

Applications in Industrial Engineering

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Language: English
Release Date: December 31, 2012

While typically many approaches have been mainly mathematics focused, graph theory has become a tool used by scientists, researchers, and engineers in using modeling techniques to solve real-world problems. Graph Theory for Operations Research and Management: Applications in Industrial Engineering presents...
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Language: English
Release Date: November 30, 2014

As technology grows as the largest source of modern economic growth, the emergence of new models is currently challenging the standard western model of organizational management. Companies from all over the world have succeeded in creating emerging economies with these new models and are now competing...
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Language: English
Release Date: January 30, 2018

Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. Contemporary...
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Language: English
Release Date: April 30, 2014

Knowledge of scientific and technological developments, and the flexible communication and decision making, knowledge sharing, and collaboration that stem from them, can enable organizations and individuals to be successful and viable competitors in today’s global economy. Information Systems and...
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Language: English
Release Date: March 15, 2019

As economies globalize, the number and power of transnational companies increases, especially in developing countries. Relevant, reliable, and comparable financial information and a common business language are needed to ensure communication between all users of financial information. Throughput Accounting...

Building Brand Identity in the Age of Social Media

Emerging Research and Opportunities

by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Language: English
Release Date: January 12, 2018

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age...
by Gilman C.K. Tam
Language: English
Release Date: February 22, 2017

Sustainability has become an increasingly vital topic of discussion in modern society. Various businesses and their professionals have begun adopting environmentally friendly practices and continue to search for new ways to incorporate sustainability into their protocol. Managerial Strategies and Green...
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Language: English
Release Date: March 21, 2017

New developments in socio-economics aid in increased productivity of manufacturing. These advances result in long-term improvement of competitiveness and innovation. The Handbook of Research on Policies and Practices for Sustainable Economic Growth and Regional Development is an essential reference...
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Language: English
Release Date: January 31, 2015

The field of project management experiences conceptual, technological, and decision issues when projects are created, implemented, and executed without the needed strategic connection. It is important to improve the connection between knowledge management and project management practices. The Handbook...
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Language: English
Release Date: January 31, 2015

In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures by assessing the importance of human reaction during the economic planning process. The Handbook of Research on Behavioral Finance and Investment Strategies: Decision...
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Language: English
Release Date: June 30, 2014

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans. Strategic Marketing in Fragile Economic Conditions provides relevant...
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