Business Science Reference imprint: 670 books

In a globalized financial market, the success of an organization in one country is often inextricably linked to the economic viability of an array of other nations and governments. As such, global concerns—the simultaneous consideration of global and local aspects of business—often take precedence....

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems...

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the...

Providing a central organization for shared information, large businesses continue to rely on enterprise information systems to offer quality service when deadline with large volumes of data. Competition, Strategy, and Modern Enterprise Information Systems provides extensive coverage on the organizational,...

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making...

Products that can be stored, produced, and disseminated in a digital form can be referred to as digital products. Digital products involve some combination of text, images, audio, video, and computer programs. They have unique advantages such as very low marginal costs for production, storage, and...

Effective Human Resource Management (HRM) methods are essential in tackling today’s employment challenges and changes. As Small and Medium Enterprises (SMEs) continue to flourish, identifying HRM strategies and practices are necessary for these organizations to obtain a competitive management model....

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook...

Logistics and Supply Chain Management has been a vital part of every economy and every business entity. Both sciences have become prestigious research fields focusing on best practices, concepts, and methods. Outsourcing Management for Supply Chain Operations and Logistics Services is concentrated on...

Advancements of information systems are rapidly altering both the economy and society. This progression of information creates operational and strategic advantages which is important to the success of organizations and firms. Approaches and Processes for Managing the Economics of Information Systems...

Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an...

The MENA (Middle East and North Africa) region’s economy is experiencing steady growth and is expanding as an active participant in investments with Europe, the Americas, and Asia. Complex deals by transnational corporations (TNCs) and small- and medium-sized enterprises (SMEs) serve to influence...

In recent years, the pace of technological growth—from the very first stages of research and development to full-scale industrial implementation—has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector...

In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising...