Multi-Platform Advertising Strategies in the Global Marketplace

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Multi-Platform Advertising Strategies in the Global Marketplace by , IGI Global
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Author: ISBN: 9781522531166
Publisher: IGI Global Publication: December 1, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522531166
Publisher: IGI Global
Publication: December 1, 2017
Imprint: Business Science Reference
Language: English

In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

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In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

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