Cases on Branding Strategies and Product Development

Successes and Pitfalls

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Cases on Branding Strategies and Product Development by , IGI Global
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Author: ISBN: 9781466673953
Publisher: IGI Global Publication: December 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466673953
Publisher: IGI Global
Publication: December 31, 2014
Imprint: Business Science Reference
Language: English
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

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