Creative imprint: 366 books
The Creative Copywriter's Companion
One of America's most award-winning copywriters explains how to write great creative copy. Covers all traditional and digital media.
Language: English
Release Date: October 9, 2018
From the Kirius Review: "A highly instructional guide to the creation of effective advertising... A copywriting pro reveals all ... For those mystified by advertising copywriting or anyone who hopes to enter the profession, this book is sure to fit the bill... He has won the ad industry’s...
Crafting With Copper: 27 Creative Projects for Home & Garden
27 Creative Projects for Home & Garden
Language: English
Release Date: April 17, 2007
Artistic Metal Work Made SimpleFabulous works of metal art don't require expensive materials, dangerous tools, or special safety gear. Ordinary copper tubing and rolls of sheet copper are available at any hardware store or home center, and can be used for an infinite number of clever and creative...
Screenplays
How to Write and Sell Them
Language: English
Release Date: May 1, 2013
An accessible yet comprehensive guide aimed at those with a keen interest in writing feature film screenplaysUsing case studies, creative exercises, and interviews from the industry, this book will guide readers through the necessary stages of writing a screenplay, from finding and developing ideas...
Creative Bows Made Easy: Perfect Bows for All Your Crafts and Giftwrap
Perfect Bows for All Your Crafts and Giftwrap
Language: English
Release Date: January 4, 2011
How to tie perfect, creative bows for craft projects and gift wrapping.Bows are a gorgeous part of many craft projects including wedding and holiday decorations, faux and fresh floral designs, sewing for home and fashion, even scrapbooks and cards, not to mention giftwrap. However, almost everybody...
The Complete Photo Guide to Hand Lettering and Calligraphy
The Essential Reference for Novice and Expert Letterers and Calligraphers
Language: English
Release Date: June 12, 2018
**Written by best-selling author and hand letterer Abbey Sy, The Complete Photo Guide to Hand Lettering and Calligraphy covers the basics and beyond for creative lettering techniques. **
The book begins with an overview of tools and materials, both traditional (pointed pen and fountain...
by Creative Social
Language: English
Release Date: September 11, 2014
Language: English
Release Date: September 11, 2014
• What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human?...
by Gryskiewicz, Taylor
Language: English
Release Date: March 1, 2003
Language: English
Release Date: March 1, 2003
Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified. A process that targets innovation provides leaders with just such a problem-solving approach. The goal is to produce high-quality ideas that are appropriate to the task - which...
by Lucy Baxter
Language: English
Release Date: March 23, 2017
Language: English
Release Date: March 23, 2017
In the modern media industry digital content production is cheaper, more democratic, and accessible, and it's becoming more attractive—and easier—to do things your own way. So what if you want to set up on your own? Steering you through the joys and pitfalls of running your own creative company...
Image Art Workshop: Creative Ways to Embellish & Enhance Photographic Images
Creative Ways to Embellish & Enhance Photographic Images
Language: English
Release Date: January 4, 2011
This book teaches the reader to think of a photograph as a canvas for a wide range of artistic manipulation and coloring techniques. Once upon a time, you hesitated to even take scissors to a photo (even an imperfect one) because if you lost its negative, you'd also lose that moment in time forever....
Deck Ideas You Can Use: Creative Deck Designs for Every Home & Yard
Creative Deck Designs for Every Home & Yard
Language: English
Release Date: August 1, 2011
A comprehensive deck design tool that is packed with useful information and stunning, full-color photos. From choosing deck materials to complementing the architecture of your house, this book covers every aspect of the design process to help you create a custom deck that's perfect for your home and...
Bullshit Bingo
Storytelling für Werbetexte
Language: German
Release Date: May 3, 2010
Achtung. Sie lesen einen Werbetext. Er wird Ihr weiteres Denken, Handeln und Schreiben beeinflussen. Leider ist er nur zum Teil gut. Welchen Teil streichen Sie? Blättern Sie vor Ihrem geistigen Auge die Magazinseiten um und lesen Sie mit: „Qualität ist unsere Devise.“ „Für höchste Ansprüche.“...
Back to Gammon
or I Know This Place
Language: English
Release Date: August 18, 2016
Composed as a script, Back to Gammon is a clever tale full of oddball and mischievous characters. It's designed not only to be read, but performed. It's the perfect creative exercise for the classroom, the acting studio,or anyone seeking to find or reignite their creative energy.
Back to Gammon...
Black & Decker Advanced Home Wiring: Updated 3rd Edition * DC Circuits * Transfer Switches * Panel Upgrades
Updated 3rd Edition * DC Circuits * Transfer Switches * Panel Upgrades
Language: English
Release Date: June 15, 2012
Current with Codes through 2014
A carefully selected group of home wiring projects that goes beyond the basics of adding a receptacle or rewiring a lamp. With the information in this book you can take your skill in working with electrical systems to a new level. Projects include:...
The Complete Photo Guide to Curtains and Draperies: Do-It-Yourself Window Treatments
Do-It-Yourself Window Treatments
Language: English
Release Date: January 4, 2011
The only curtains book with the current styles and step-by-step, photographed instructions. The Complete Photo Guide to Curtains and Draperies makes it easy to choose and construct today's most popular window treatments. Color photographs present twenty styles in a variety of room settings, fabrics,...