New Riders imprint: 313 books
The Imagination Challenge
Strategic Foresight and Innovation in the Global Economy
Language: English
Release Date: December 22, 2006
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions...
Hot-Wiring Your Creative Process
Strategies for print and new media designers
Language: English
Release Date: October 3, 2006
Design philosophies can be useful, but inspiration, creative strategies, and efficient work habits are what really get the job done. Designer, instructor, and author Curt Cloninger provides a multitude of strategies, tools, and practices that readers can use to inject a big dose of creativity into just...
ZAG
The #1 Strategy of High-Performance Brands
Language: English
Release Date: September 20, 2006
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that...
Visual Design
Ninety-five things you need to know. Told in Helvetica and Dingbats.
Language: English
Release Date: September 16, 2014
Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually...
Open Brand
When Push Comes to Pull in a Web-Made World, The
Language: English
Release Date: April 7, 2010
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors...
Everyware
The Dawning Age of Ubiquitous Computing
Language: English
Release Date: March 10, 2010
Ubiquitous computing--almost imperceptible, but everywhere around us--is rapidly becoming a reality. How will it change us? how can we shape its emergence? Smart buildings, smart furniture, smart clothing... even smart bathtubs. networked street signs and self-describing soda cans. Gestural interfaces...
Designing for Interaction
Creating Smart Applications and Clever Devices
Language: English
Release Date: July 18, 2006
Explore the new design discipline that is behind such products as the iPod and innovative Web sites like Flickr. While other books on this subject are either aimed at more seasoned practitioners or else are too focused on a particular medium like software, this guide will take a more holistic approach...
Lessons in Typography
Must-know typographic principles presented through lessons, exercises, and examples
Language: English
Release Date: June 6, 2015
Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises...
by Jakob Nielsen, Hoa Loranger
Language: English
Release Date: April 20, 2006
Language: English
Release Date: April 20, 2006
In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web—Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide,...
Color for Designers
Ninety-five things you need to know when choosing and using colors for layouts and illustrations
Language: English
Release Date: September 24, 2014
Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like...
Inside / Outside
From the Basics to the Practice of Design, Second Edition
Language: English
Release Date: June 27, 2006
Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching. Grear approaches design by looking at the inner parts of an object, process, or idea in order to understand the whole. He believes that form and structure are the underpinnings...
Digital Foundations
Intro to Media Design with the Adobe Creative Suite
Language: English
Release Date: December 11, 2008
Fuses design fundamentals and software training into one cohesive book!
The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4
Addresses the growing trend of compressing design fundamentals...
by Jon Gress
Language: English
Release Date: October 20, 2014
Language: English
Release Date: October 20, 2014
In this latest book in the critically-acclaimed [digital] series from New Riders you’ll learn all of the techniques and skills that will take you from beginner to visual effects (VFX) professional in just one book. Seasoned visual effects producer Jon Gress has refined the teaching of the skills...
by Scott Kelby
Language: English
Release Date: July 29, 2010
Language: English
Release Date: July 29, 2010
Are you ready for an amazing new version of The Photoshop Book that breaks all the rules? Scott Kelby, Editor and Publisher of Photoshop User magazine—and the best-selling Photoshop author in the world today—once again takes this book to a whole new level as he uncovers more of the latest, most...