Visual Design

Ninety-five things you need to know. Told in Helvetica and Dingbats.

Nonfiction, Computers, Application Software, Desktop Publishing, Art & Architecture, General Art
Cover of the book Visual Design by Jim Krause, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jim Krause ISBN: 9780133760415
Publisher: Pearson Education Publication: September 16, 2014
Imprint: New Riders Language: English
Author: Jim Krause
ISBN: 9780133760415
Publisher: Pearson Education
Publication: September 16, 2014
Imprint: New Riders
Language: English
Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.

In this book, you’ll learn how to:
• Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints
• Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
• Fool the eye with shadows, depth, op-art, and visual subtraction
• Understand how color works and how to use it effectively
• See and use type by understanding type rules as well as when and how to break them

Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.

In this book, you’ll learn how to:
• Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints
• Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
• Fool the eye with shadows, depth, op-art, and visual subtraction
• Understand how color works and how to use it effectively
• See and use type by understanding type rules as well as when and how to break them

Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

 

More books from Pearson Education

Cover of the book The Truth About Negotiations by Jim Krause
Cover of the book Basic Principles and Calculations in Process Technology by Jim Krause
Cover of the book Sams Teach Yourself XSLT in 21 Days by Jim Krause
Cover of the book My iPhone by Jim Krause
Cover of the book Rails AntiPatterns by Jim Krause
Cover of the book The Adobe Photoshop Elements Crafts Book by Jim Krause
Cover of the book Core Java, Volume I--Fundamentals: Eighth Edition by Jim Krause
Cover of the book Trading from Your Gut by Jim Krause
Cover of the book Measuring and Managing Performance in Organizations by Jim Krause
Cover of the book VMware Horizon Suite by Jim Krause
Cover of the book Real World Adobe InDesign CS3 by Jim Krause
Cover of the book When Search Meets Web Usability by Jim Krause
Cover of the book A Technical Approach To Trend Analysis by Jim Krause
Cover of the book Mac OS X 10.6 Snow Leopard by Jim Krause
Cover of the book Level 1: William Tell by Jim Krause
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy