Palgrave imprint: 15119 books

This book explores our ethical responsibilities regarding health in general and disabilities in particular. Disability studies and human enhancement stand out as two emerging areas of research in medical ethics, prompting debates into ethical questions of identity, embodiment, discrimination, and...

The Ethics of Creativity illuminates the thorny issues that arise when novel creative ideas collide with what we believe to be 'right' or 'good'. This book tackles questions of when creativity and ethics tend to coincide and when conflict, and how both might be harnessed to support a brighter future for all.

In The Woman's Place is in the Boardroom the authors put the business case for more women on company boards. In the next book they explained how to achieve it. Here the authors discuss the role women directors can play in the reform of corporate governance systems following recent financial, crises in leadership, governance and the economy.

This book analyses the private provision of rescue and emergency services, and focuses on the emergence of the world’s largest rescue company, Falck. The author’s structured academic perspective is informed through close co-operation with Falck, which operates in 44 countries and across 6 continents....

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

In Accountability in American Higher Education prominent academics, entrepreneurs, and journalists assess the obstacles to, and potential opportunities for, accountability in higher education in America. Providing analysis that can be used to engage institutions of higher education in the difficult but necessary conversation of accountability.

This book calls for a radical reappraisal of economic policy in the UK. It argues that a much lower exchange rate is needed to re-establish sufficient manufacturing capacity to enable Britain to pay its way in the world. Mills makes the case for the removal of balance of payments constraints to achieve growth and avoid endless austerity.

This book examines key issues and policy concerns relating to fiscal sustainability and competitiveness in European and Asian economies. In addition to estimating the extent of fiscal capacity or lack thereof for these economies, the authors supplement the empirical analysis with country case studies.

Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu.

A new up-to-date overview of coaching effectiveness with practical case studies to demonstrate how these techniques are applied in real businesses. Using well-known coaching approaches in business and devoting additional attention to internal coaching practices this is a distinct, rigorous yet accessible guide to coaching approaches and practice.

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Beth Edmondson and Stuart Levy examine why it is so difficult for the international community to respond to global climate change. In doing so, they analyse and explain some of the strategies that might ultimately provide the foundations for appropriate responses.

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.