Pearson Business imprint: 73 books
Persuasive Writing
How to harness the power of words
Language: English
Release Date: September 26, 2012
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling...
by Steve Harrison
Language: English
Release Date: April 8, 2010
Language: English
Release Date: April 8, 2010
Effective creative work is not a nice-to-have, it's a necessity - its the only way youll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.
In...
Brilliant Start-Up
How successful entrepreneurs set up and run a brilliant business
Language: English
Release Date: July 10, 2012
The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.
Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience...
Brilliant Copywriting
How to craft the most interesting and effective copy imaginable
Language: English
Release Date: April 8, 2010
If youve ever struggled to craft a persuasive message that really hits the spot youll know
its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the...
Brilliant Book-keeping
How to keep your business efficient and cost-effective
Language: English
Release Date: July 9, 2012
Successful financial management starts with effective book-keeping. Whether you run a business, are self-employed, or simply want to get to grips with your personal finances, Brilliant Book-keeping will ensure your accounts are as efficient and profitable as they should be. Thisbook will show you...
Yes, You Can Innovate
Discover your innovation strengths and develop your creative potential
Language: English
Release Date: February 20, 2018
Yes, You Can Innovate! is a practical how-to guide to help you discover your innovation strengths. Use the free online assessment to improve your ability to create value out of new ideas.
Covering the six stages of innovation, find out which of the 6’I’s® is your personal strength:
•...
by Jurgen Wolff
Language: English
Release Date: December 27, 2012
Language: English
Release Date: December 27, 2012
Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes...
by Alex Blyth
Language: English
Release Date: October 12, 2012
Language: English
Release Date: October 12, 2012
Entrepreneurs face a constant struggle to make a profit. They are entirely caught up in the day-to-day race against ever more demanding customers, rising material costs, a mounting tax and regulatory burden, increased international competition, and an ever more challenging labour market.
They...
The Truth About Creativity
Rules are there to be challenged
Language: English
Release Date: April 8, 2010
The Truth About Creativity provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how to: capture and use half-thoughts...
The Secrets of Success in Marketing
20 ways to accelerate your marketing performance
Language: English
Release Date: December 27, 2012
Real world marketing for real world professionals everything you need to know to be the best in the business.
Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success...
Brilliant Workshops
How to deliver effective workshops to any audience
Language: English
Release Date: July 10, 2012
Whether running a company or working for an organisation, Brilliant Workshops will equip you with all the practical tools and effective techniques you need to run your workshop effectively.
This book challenges the myths about delivering effective workshops and will give you all the essential information you need to deliver brilliant workshops to any audience.
Smart Retail
Winning ideas and Strategies from the most successful retailers in the world
Language: English
Release Date: January 18, 2017
SMART RETAIL IS THE HOW-TO RETAIL BIBLE.
Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and...
Brilliant Freelancer
Discover the power of your own success (Freelance/Freelancing)
Language: English
Release Date: July 9, 2012
Whether youre new to freelancing or a seasoned freelance operative, Brilliant Freelancer is packed full of ideas and case studies to help you build a happy, productive and profitable freelance life quickly and easily.
From building your client portfolio right through to staying motivated...
Brilliant Budgets and Forecasts
Your Practical Guide to Preparing and Presenting Financial Information
Language: English
Release Date: July 24, 2012
Writing spreadsheets, budgets and forecasts is an important part of many managers roles, but do you need help in understanding and presenting the information in a clear and concise way? This step-by-step guide shows you the advantages and potentials of using spreadsheets. After reading this book youll...