Pearson Ft Press imprint: 180 books

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing...

Master alternative Big Data technologies that can do what Hadoop can't: real-time analytics and iterative machine learning.   When most technical professionals think of Big Data analytics today, they think of Hadoop. But there are many cutting-edge applications that Hadoop isn't well suited for, especially...

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network...

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to...

Every company faces credit risk. Credit derivatives are among the most powerful tools available for managing it. Once restricted to the financial industry, they are now widely used by businesses of all kinds—and all financial professionals need to understand them. Credit Derivatives, Revised Edition,...

Master predictive analytics, from start to finish   Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R   This one-of-a-kind book will help you use predictive analytics,...

Now***,*** a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles,...

TIME-PROVEN TECHNIQUES FOR REDUCING RISK AND IMPROVING PERFORMANCE IN MISSION-CRITICAL BUSINESS ACTIVITIES Proven in high-stakes, high-risk environments–from defense to healthcare For business functions ranging from marketing to HR, R&D to M&A Indispensable for all executives, entrepreneurs,...

Learn powerful communications and stakeholder management techniques that dramatically improve your ability to deliver projects successfully! Unlike other project guides, which address these issues only in passing, Mastering Project Human Resource Management offers practical, real-world guidance, in-the-trenches...

Understand, anticipate, master, and leverage the seven powerful trends that are transforming workplace training and development! In Seven Trends in Corporate Training and Development, pioneering innovator Ibraiz Tarique offers actionable thought leadership on all seven trends, helping you address the...

Randal Wilson gives managers powerful insights and tools for structuring and managing any project based on business strategy and how that project will be used. Starting with project objectives, it demonstrates how to establish processes that optimally group actions at each stage of the project lifecycle...

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. ** ** The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps...

Learn powerful techniques for successfully managing modern projects, programs, and portfolios in any environment, no matter how complex. Mastering Project, Program, and Portfolio Management addresses several make-or-break issues associated with successful project management: organizational structure,...

World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit...