Portfolio imprint: 521 books
Insanely Simple
The Obsession That Drives Apple's Success
Language: English
Release Date: April 26, 2012
To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple...
Let's Get Real or Let's Not Play
Transforming the Buyer/Seller Relationship
Language: English
Release Date: October 30, 2008
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.
Too often, the sales process is all about fear.
Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas....
Malled
My Unintentional Career in Retail
Language: English
Release Date: April 14, 2011
One woman's midcareer misadventures in the absurd world of American retail.
After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went...
by Bob Burg, John David Mann
Language: English
Release Date: February 18, 2010
Language: English
Release Date: February 18, 2010
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how...
Hug Your Haters
How to Embrace Complaints and Keep Your Customers
Language: English
Release Date: March 1, 2016
Haters are not your problem. . . .
Ignoring them is.
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.
The...
The Effortless Experience
Conquering the New Battleground for Customer Loyalty
Language: English
Release Date: September 12, 2013
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
Meatball Sundae
Is Your Marketing out of Sync?
Language: English
Release Date: December 27, 2007
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new.
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with...
Perennial Seller
The Art of Making and Marketing Work that Lasts
Language: English
Release Date: July 18, 2017
**The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?**
How did The 48 Laws of Power miss the bestseller...
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
Language: English
Release Date: April 29, 2008
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In...
Small Is the New Big
and 183 Other Riffs, Rants, and Remarkable Business Ideas
Language: English
Release Date: August 17, 2006
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people,...
It's Not What You Sell, It's What You Stand For
Why Every Extraordinary Business Is Driven by Purpose
Language: English
Release Date: February 5, 2009
Who is Roy Spence and what makes him the Pied Piper of Purpose?
Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess...
"I Love You More Than My Dog"
Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Language: English
Release Date: October 15, 2009
Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.
Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming...
The Big Moo
Stop Trying to Be Perfect and Start Being Remarkable
Language: English
Release Date: October 20, 2005
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals)...
We Are All Weird
The Rise of Tribes and the End of Normal
Language: English
Release Date: September 15, 2015
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies...