Stanford Business Books imprint: 100 books
Leading Matters
Lessons from My Journey
Language: English
Release Date: September 4, 2018
In Leading Matters, current Chairman of Alphabet (Google's parent company), former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated...
by Robert Phillips
Language: English
Release Date: August 5, 2005
Language: English
Release Date: August 5, 2005
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application...
Grow to Greatness
Smart Growth for Entrepreneurial Businesses
Language: English
Release Date: April 25, 2012
Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions an entrepreneur must answer in order to grow a business. Based on extensive research of more than fifty successful growth companies,...
Restoring the Innovative Edge
Driving the Evolution of Science and Technology
Language: English
Release Date: May 17, 2011
Considerable evidence indicates that the U.S. is falling behind when it comes to innovation. In part, this shift stems from the globalization of research and the advancement of other nations. But, it also arises from a widespread failure to adapt to the competitive environment generated by the evolution...
Feminine Capital
Unlocking the Power of Women Entrepreneurs
Language: English
Release Date: March 25, 2015
Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create...
The Diplomat in the Corner Office
Corporate Foreign Policy
Language: English
Release Date: October 28, 2015
In The Diplomat in the Corner Office, Timothy L. Fort, one of the founders of the business and peace movement, reflects on the progress of the movement over the past 15 years—from a niche position into a mainstream economic and international relations perspective. In the 21st century global business...
Flourishing Enterprise
The New Spirit of Business
Language: English
Release Date: August 27, 2014
The notion of responsible business has infiltrated our markets, and "going green" is now a part of our mindset. But, sustainability as we know it is not enough. Flourishing—the aspiration that humans and life in general will thrive on the planet forever—should be a key goal for every...
Empowerment Evaluation in the Digital Villages
Hewlett-Packard’s $15 Million Race Toward Social Justice
Language: English
Release Date: November 21, 2012
Empowerment Evaluation in the Digital Villages analyzes a $15 million community change initiative designed to bridge the digital divide in East Palo Alto, East Baltimore, and San Diego. Involving a partnership between Hewlett-Packard, Stanford University, and three ethnically diverse communities,...
Growing an Entrepreneurial Business
Concepts & Cases
Language: English
Release Date: February 1, 2011
Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is...
Minority Business Success
Refocusing on the American Dream
Language: English
Release Date: February 28, 2011
In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full...
Private Management and Public Policy
The Principle of Public Responsibility
Language: English
Release Date: August 29, 2012
Private Management and Public Policy is a landmark work at the intersection of business and society. First published in 1975, it focuses on the management processes that companies use to respond to social issues. The text develops the "principle of public responsibility" as an alternative...
Storytelling in Business
The Authentic and Fluent Organization
Language: English
Release Date: January 30, 2013
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman...
Sustainable Innovation
Build Your Company’s Capacity to Change the World
Language: English
Release Date: June 24, 2015
If we can carry in our pockets more computing power than the Apollo program needed to put a man on the moon, why can't we solve problems like climate change, famine, or poverty? The answer lies, in part, in the distinctive challenges of creating innovations that address today's pressing environmental...
Can Business Save the Earth?
Innovating Our Way to Sustainability
Language: English
Release Date: May 22, 2018
Increasingly, business leaders are tasked with developing new products, services, and business models that minimize environmental impact while driving economic growth. It's a tall order—and a call that is only getting louder.
In Can Business Save the Earth?, Michael Lenox and Aaron Chatterji...