Pricing and Revenue Optimization

Business & Finance, Management & Leadership, Operations Research
Cover of the book Pricing and Revenue Optimization by Robert Phillips, Stanford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Phillips ISBN: 9780804781640
Publisher: Stanford University Press Publication: August 5, 2005
Imprint: Stanford Business Books Language: English
Author: Robert Phillips
ISBN: 9780804781640
Publisher: Stanford University Press
Publication: August 5, 2005
Imprint: Stanford Business Books
Language: English

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.

More books from Stanford University Press

Cover of the book Hard Times by Robert Phillips
Cover of the book Terms of Labor by Robert Phillips
Cover of the book Coercive Concern by Robert Phillips
Cover of the book The Way of the Heavenly Sword by Robert Phillips
Cover of the book Memoirs of a Grandmother by Robert Phillips
Cover of the book SNAP Matters by Robert Phillips
Cover of the book The History of Missed Opportunities by Robert Phillips
Cover of the book Normalizing Japan by Robert Phillips
Cover of the book The Dönme by Robert Phillips
Cover of the book Jewish Salonica by Robert Phillips
Cover of the book Organizing Organic by Robert Phillips
Cover of the book The Guaraní and Their Missions by Robert Phillips
Cover of the book Paradise Plundered by Robert Phillips
Cover of the book Monopolizing the Master by Robert Phillips
Cover of the book From Hot War to Cold by Robert Phillips
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy