Joel Whitaker: 2 books

A long-time businessman and business journalist, Joel Whitaker has created a memorable tale of an American family entrepreneurship at its best that flows along at a good clip and with elegant simplicity, with plenty of delightful drolleries along the way. Readers will discover the secret behind Maker's Mark's success and what they will see if they visit the distillery.

Few industries operate under the scrutiny that alcohol beverage suppliers, wholesalers and retailers endure.At least since the Repeal of Prohibition industry members have recognized the overwhelming need to actively promote responsible consumption. In its very first months, for instance, Joseph...