Kogan Page: 769 books
The 20 Ps of Marketing
A Complete Guide to Marketing Strategy
Language: English
Release Date: December 3, 2013
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues...
Ethics in Public Relations
A Guide to Best Practice
Language: English
Release Date: April 3, 2016
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do...
Business Operations Models
Becoming a Disruptive Competitor
Language: English
Release Date: May 3, 2015
Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy barely recognises the world of operations management.
Recognising that operations management needs...
How to Succeed at an Assessment Centre: Essential Preparation for Psychometric Tests Group and Role-play Exercises Panel Interviews and Presentations
Essential Preparation for Psychometric Tests Group and Role-play Exercises Panel Interviews and Presentations
Language: English
Release Date: June 3, 2011
When applying for a new job or promotion many people face the rigours of an assessment centre. Many organisations, in both the public and private sectors, use these extended forms of assessment for selection purposes to guarantee they pick the candidate who will be the best fit for the company. However...
How to Write Reports and Proposals
Create Attention-Grabbing Documents that Achieve Your Goals
Language: English
Release Date: July 3, 2019
***How to Write Reports and Proposals***is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business, and this book provides practical advice on how to impress, convince...
by Alan Barker
Language: English
Release Date: October 3, 2016
Language: English
Release Date: October 3, 2016
Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting.
Better...
Improve Your Communication Skills
How to Build Trust, Be Heard and Communicate with Confidence
Language: English
Release Date: June 3, 2019
Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 5th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well...
The Learning Challenge
Dealing with Technology, Innovation and Change in Learning and Development
Language: English
Release Date: August 3, 2014
The landscape of workplace learning is transforming. Organizations today understand that formal training is not always the best solution in the fast changing world of innovation and new technology. The rise of social and informal learning, gamification of training, dealing with big data and working...
The Logistics and Supply Chain Toolkit
Over 100 Tools and Guides for Supply Chain, Transport, Warehousing and Inventory Management
Language: English
Release Date: July 3, 2016
***The Logistics and Supply Chain Toolkit***provides practical, take-away tools for warehouse, inventory and transport managers to apply to the day-to-day challenges of logistics and supply chain management. This book offers applicable solutions to some of the most frequently encountered problems...
Introduction to Global Logistics
Delivering the Goods
Language: English
Release Date: November 3, 2016
Introduction to Global Logistics offers a step-by-step guide to global logistics. Covering the breadth of logistics, this highly accessible text is illustrated by engaging case studies of market leaders. In this comprehensive second instalment of Global Logistics Strategies, John Manners-Bell provides...
Financing the End-to-end Supply Chain
A Reference Guide to Supply Chain Finance
Language: English
Release Date: July 3, 2016
Financing the End-to-End Supply Chain provides readers with a real insight into the increasingly important area of supply chain finance. It demonstrates the importance of the strategic relationship between the physical supply of goods and services and the associated financial flows. The book provides...
by John Westwood
Language: English
Release Date: September 3, 2016
Language: English
Release Date: September 3, 2016
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities...
by Clive Marsh
Language: English
Release Date: March 3, 2013
Language: English
Release Date: March 3, 2013
A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers. It enables a company to experiment with different ideas and scenarios in a...
Managing and Leading People Through Organizational Change
The theory and practice of sustaining change through people
Language: English
Release Date: February 3, 2016
Tremendous forces for change are radically reshaping the world of work. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and...