The 20 Ps of Marketing

A Complete Guide to Marketing Strategy

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The 20 Ps of Marketing by David Pearson, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Pearson ISBN: 9780749471071
Publisher: Kogan Page Publication: December 3, 2013
Imprint: Kogan Page Language: English
Author: David Pearson
ISBN: 9780749471071
Publisher: Kogan Page
Publication: December 3, 2013
Imprint: Kogan Page
Language: English

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.

The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind.
This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.

The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind.
This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

More books from Kogan Page

Cover of the book International IT Governance by David Pearson
Cover of the book Evidence-Based Management by David Pearson
Cover of the book Commonsense Direct and Digital Marketing by David Pearson
Cover of the book IT Governance by David Pearson
Cover of the book Successful Time Management by David Pearson
Cover of the book Building Leadership Development Programmes by David Pearson
Cover of the book Great Answers to Tough CV Problems by David Pearson
Cover of the book The Complete Personality Assessment by David Pearson
Cover of the book The 30 Day MBA by David Pearson
Cover of the book Lowe's Transport Manager's and Operator's Handbook 2019 by David Pearson
Cover of the book Strategic Decision Making by David Pearson
Cover of the book Great Answers to Tough Career Dilemmas by David Pearson
Cover of the book Creating Customer Loyalty by David Pearson
Cover of the book Participation Marketing by David Pearson
Cover of the book Designing, Delivering and Evaluating L&D by David Pearson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy