Mcgraw Hill Education: 4584 books

Cover of Get a Great Job When You Don't Have a Job
by Marky Stein
Language: English
Release Date: October 9, 2009

Land the job of your dreams—even in the toughest of markets! In the modern-day job market, simply answering ads with a cover letter and résumé just doesn’t cut it. You need to cover all the bases. You need to strategize. This compendium from bestselling career guru Marky Stein...
Cover of Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On
by Craig Weber
Language: English
Release Date: April 19, 2013

What keeps a team performing at its peak even under the most difficult conditions? Conversational capacity: the ability to have open, balanced, nondefensive dialogue In a world of mounting complexity and rapid-fire change, it's more important than ever to build teams that work well when the...
Cover of Managers Guide to Marketing, Advertising, and Publicity
by Barry Callen
Language: English
Release Date: September 11, 2009

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s...
Cover of How Women Lead: The 8 Essential Strategies Successful Women Know
by Sharon Hadary, Laura Henderson
Language: English
Release Date: September 7, 2012

LEAD LIKE A WOMAN “Rich with proven, practical knowledge and insights from highly successful women that you can put into action immediately to create your executive presence, be viewed as ‘leadership material,’ and maximize your opportunities.” —Nina McLemore, Founder and CEO, Nina...
Cover of Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work
by Russell Bishop, David Allen
Language: English
Release Date: December 15, 2010

Master the Art of the Workaround to Boost Your Productivity! “With the variety of challenges leaders face every day, Russell Bishop has hit on an amazingly simple and highly effective solution: the ‘workaround.’ This is a brilliant approach to facing day-to-day business challenges, and...
Cover of Curation Nation: How to Win in a World Where Consumers are Creators
by Steven Rosenbaum
Language: English
Release Date: March 12, 2011

Business Leaders Are Buzzing About Curation Nation “An indispensible guide to the brave new media world.” —Arianna Huffington, editor in chief, the Huffington Post “Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative,...
Cover of Blind Ambition: How to Envision Your Limitless Potential and Achieve the Success You Want
by Patricia Walsh
Language: English
Release Date: November 14, 2014

A goal-setting guide to top achievement from an award-winning engineer, champion paratriathlete, and IRONMAN world record holder Diagnosed with a pediatric brain tumor, Patricia Walsh became blind at the age of five. As a teenager, she lost what little vision remained due to surgical complications,...
Cover of Perfect Phrases for Employee Development Plans
by Anne Bruce
Language: English
Release Date: July 16, 2010

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME The secret to business success today is employee and talent development. Companies that invest in branding and creating smart, self-reliant, "upgradeable" talent are the ones that will lead their industries in the future. Perfect...
Cover of PHR/SPHR Professional in Human Resources Certification Bundle
by Dory Willer, William H. Truesdell, Tresha Moreland
Language: English
Release Date: December 26, 2014

A money-saving PHR/SPHR Professional in Human Resources Certification self-study bundle Covering all six HR functional areas, PHR/SPHR Professional in Human Resources Certification Bundle is a complete self-study package for these challenging exams. PHR/SPHR Professional in Human Resources Certification...
Cover of The Manager's Guide to Fostering Innovation and Creativity in Teams
by Charles Prather
Language: English
Release Date: September 21, 2009

Unleash your employees’ hidden talent for innovation and creativity—the key to organizational success! For any organization competing today, nothing is more important than building teams of creative thinkers and problem solvers. With practical, simple-to-implement leadership techniques,...
Cover of Six Sigma for Managers

Six Sigma for Managers

24 Lessons to Understand and Apply Six Sigma Principles in Any Organization

by Greg Brue
Language: English
Release Date: June 5, 2005

Six Sigma for Managers is a practical overview on how to implement Six Sigma practices in everyday business. Emphasizing straightforward explanations instead of complex charts and statistics, it shows managers how to map processes, measure smart, and follow other Six Sigma principles.
Cover of Human Resource Management DeMYSTiFieD
by Robert G. DelCampo
Language: English
Release Date: January 7, 2011

The low-labor guide to mastering HRM! Want to dive into human resources but your brain says, "Help wanted!"? No problem! Put Human Resource Management DeMYSTiFieD on the job, and you'll solve your dilemma in no time! Using a clear, step-by-step format, this practical guide provides...
Cover of Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
by Joe Pulizzi, Newt Barrett
Language: English
Release Date: May 2, 2009

Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly...
Cover of Impossible to Ignore: Creating Memorable Content to Influence Decisions
by Carmen Simon
Language: English
Release Date: June 3, 2016

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic...
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