Why the Sizzle Sells the Steak
by
Dr. Robert C. Worstell, Elmer Wheeler
Language: English
Release Date: April 27, 2014
To understand advertising, you need to understand salesmanship.
Both are filled with mis-steps, gimmicks, and frauds.
Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful...