Tested Sentences That Sell

Why the Sizzle Sells the Steak

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Computers, Internet, Electronic Commerce, Sales & Selling
Cover of the book Tested Sentences That Sell by Dr. Robert C. Worstell, Elmer Wheeler, Midwest Journal Press
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Author: Dr. Robert C. Worstell, Elmer Wheeler ISBN: 9781312098596
Publisher: Midwest Journal Press Publication: April 27, 2014
Imprint: Language: English
Author: Dr. Robert C. Worstell, Elmer Wheeler
ISBN: 9781312098596
Publisher: Midwest Journal Press
Publication: April 27, 2014
Imprint:
Language: English

To understand advertising, you need to understand salesmanship.

Both are filled with mis-steps, gimmicks, and frauds.

Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective.

Only when a person knows to test and re-test everything they find will success show up. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his “5 Wheeler Points”.

These principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves – human nature has stayed the same.

Get your copy today and Master these secrets for yourself.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To understand advertising, you need to understand salesmanship.

Both are filled with mis-steps, gimmicks, and frauds.

Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective.

Only when a person knows to test and re-test everything they find will success show up. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his “5 Wheeler Points”.

These principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves – human nature has stayed the same.

Get your copy today and Master these secrets for yourself.

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